The Add to Cart function is now working, but at the full price even though it’s still listed at the special launch price.
Looks like the cut off time was based on Central European Summer Time. My attempt to purchase on July 11th at around 9:30 PM Eastern Standard Time was already too late.
I received a response from a support email I had sent yesterday, as i tried to buy it all day (even before the cut off time).
Apparently there was a technical problem with the shopping cart that prevented the completion of the sale, there’s no mention of the special launch price and whether or not they will apply it now.
I guess they don’t really need my $699 that much…