Why no link to pdf manual in Help menu?

Try

It is not only missing in the Help menu…
It’s also missing if you try “F1” key for help.
Which on PC will give you a popup saying something similar to -
“Could not find the manual!”
C:\Program Files\Steinberg\Cubase 9\documentation\Operation_Manual.pdf"

to fix it…

create the folder
C:\Program Files\Steinberg\Cubase 9\documentation\

unzip the files from the following documentation download (English) into the documentation folder you created:
http://download.steinberg.net/downloads_software/Cubase_Pro_9_and_Cubase_Artist_9/Cubase_Pro_Artist_9_PDF_documentation_english.zip

F1 will then launch the Op Manual PDF.