Yeah, it IS brilliant! Way to go, Steinberg. Pushing through the tides of stagnation!!!
I cannot wait to play with Padshop! Though I’ve used the granular synthesis as available on the Virus TI, I see this as a new generation, a new breed if you will, of more easily applicable granular synthesizers. Add in Note Expressions for extra creative freedom and it’ll be a pirates life… Savvy? 
So many time I use NE I catch myself subconsciencelessly snickering (yeah I know, it’s a waste of thought power, but it is also somewhat satisfactory) at the stubborn opposition. 
This is why I keep my little (but it’s growing) list of VST3 supporters. Because IMO everyone of them ROCKS!