Changing the sample rate from 44.1 to 96

Im having the same issue, but I made sure in the speaker properties within windows 10 to set my sample rate to 44000hz before creating a new project, but it always defaults to 48000hz in Cubase, which means i have to convert every single stem of every project in order for it to play at the correct speed. is there any way to fix this?
speaker properties.jpg